Brand assets.
    Logos, colors, fonts, and guidelines for partners using the BAMF brand.

    Logos

    BAMF
    BAMF Wordmark (Black)
    BAMF
    BAMF Wordmark (White)
    BAMF
    BAMF Wordmark (Tan)
    BAMF
    BAMF Glass Icon
    BAMF
    BAMF Horizontal Lockup (Dark)
    BAMF
    BAMF Horizontal Lockup (Light)

    Color Palette

    Black

    #000000

    Primary background

    White

    #FFFFFF

    Primary text

    Tan

    #C2A57C

    Primary accent

    Sage

    #5C7A5C

    Success states only

    Sienna

    #A64B2A

    Alert states only

    Typography

    Inter

    Body text. Regular weight, 16px default, 1.6 line-height.

    Marketing flywheels built by operators, for operators.

    Big Shoulders Stencil Display

    Headings. All caps where appropriate, generous letter-spacing.

    Marketing flywheels built by operators, for operators.

    Big Shoulders Inline Text

    Premium / Display. Use sparingly for large impact.

    Marketing flywheels built by operators, for operators.

    Usage rules

    • Don't stretch or skew the logo.
    • Use Tan as accent only: 25% of color, not 70%.
    • Don't pair the wordmark with anything other than Big Shoulders Stencil.
    • Don't use the glass icon on busy backgrounds.

    Partner with us.

    For partner inquiries, brand approvals, or media requests:

    team@bamfdevgroup.com